CTV SPECIALTY BRANDS | Rebrand & Multichannel Marketing Campaign

Get into… Drama, Comedy, Sci-Fi, Life 

OBJECTIVE
Integrate Space, Bravo, Comedy and Gusto as CTV-branded genre-based specialty channels, i.e., Sci-Fi, Drama, Comedy, and Life. All brands will eventually co-exist within a singular destination referred to as the CTV branded digital super-hub. 

IMPACT
CTV was transformed into a digital content platform with the same scale and brand ubiquity as its international competitors. The platform is available on mobile and connected devices, e.g., Apple TV, Samsung SmartTV, Xbox, Amazon Fire, etc.