VIRGIN RADIO | Brand Refresh & Multichannel Marketing Campaign

Live Out Loud!

CHALLENGE
As part of a company radio portfolio realignment, Virgin Radio was slated to undergo a brand refresh to differentiate itself and stay relevant with its target audience—followed by a multichannel marketing campaign promoting artists, contests, and the new morning show. Additionally, the brands social media presence was lacking and required an accessible and efficient solution for on-brand content creation that could scale to regional teams across the country.

IMPACT
Increased brand awareness and morning show listeners, and boosted social media engagement. Internally, comprehensive brand toolkits and templates empowered dozens of teams to produce social media content on-brand, efficiently and cost-effectively.